A holiday flag service sells one thing: a street that looks like the Fourth of July, with somebody else doing the work. A homeowner pays you once a year. Five or six times a year you drive one neighborhood at dawn, push a ground holder into the lawn, slide in a PVC pole with a 3x5 American flag zip-tied to it, and come back the day after to pull the whole thing out. Nothing is dug, nothing is left behind. By the end of this guide you will have picked one street, sold the first fifty doors on it, set a flag at every one, run your first holiday, and have a signup page that bills itself again next year.
Understand what you are actually selling
Nobody wants a flag delivered. They want their house to look like that on Memorial Day without owning a flag, a pole, or a reason to remember the date.
Watch one route being run, start to finish
The whole job is three objects. A holder is a metal spike with a short tube on top, the kind that holds a feather flag outside a car dealership. You stand on it, it goes into the lawn, and it comes back out. A pole is a length of PVC pipe with a 3x5 flag zip-tied to it, which drops into the holder and is nipped tight with a thumbscrew. The route is the order you drive the street in.
That is it. Nothing is drilled, nothing is cemented, and when the holiday is over the lawn is a lawn again. The day before a patriotic holiday you drive your street with a load of flags in the back, push a holder in at each house, slide the pole in, and move on. The day after, you drive it again and pull both out.
Watch the two-minute news piece below before you read anything else. It follows a thirteen-year-old doing exactly this in a Texas neighborhood, and it shows the thing nobody writes down: the flags go in at the end of driveways, where every neighbor walking past sees them. That operator started with 40 customers and was at about 150 five years later, on flyers and on the flags themselves doing the selling.
Learn the days the whole business runs on
The service only exists on specific dates, and they are fixed years ahead. Five of them are on the federal list of days the flag is flown; Patriot Day, 11 September, is the trade's own addition and nearly every service includes it. Some swap Flag Day for Presidents Day in February.
How many you promise is your main decision, but the market does not price it consistently: services promising four to six holidays charge anywhere from $40 to $100 a year, which is the table in step 4a. The materials cost you the same either way, because the flag and the pole are bought once and an extra holiday is an extra morning, not extra kit.
The calendar below is the real commitment you are making. Every holiday needs you free the morning before and the morning after. Put all twelve mornings in a calendar now, before you sell anybody anything, and look at them.
Working back from Memorial Day: you sell in the four to six weeks before it, orders close about ten days out so you have time to agree a spot at each house, and the flags go out the morning before. Everything else in steps 2 to 5 you can do on any weekend between now and then.
Your working calendar
Dates for 2026
| Holiday | Falls on | Flags out | Flags in |
|---|---|---|---|
| Memorial Day | Monday 25 May | Sunday 24 May | Tuesday 26 May |
| Flag Day | Sunday 14 June | Saturday 13 June | Monday 15 June |
| Independence Day | Saturday 4 July | Friday 3 July | Sunday 5 July |
| Labor Day | Monday 7 September | Sunday 6 September | Tuesday 8 September |
| Patriot Day | Friday 11 September | Thursday 10 September | Saturday 12 September |
| Veterans Day | Wednesday 11 November | Tuesday 10 November | Thursday 12 November |
Flags out the morning before, flags in the morning after. Twelve mornings, and they are the whole year's work.
Tip: The same law says that on Memorial Day the flag is flown at half-staff until noon. A flag zip-tied to a fixed pole cannot be lowered. The Flag Code is written as customs and 'should', not as a penalty, but decide before you sell what you will say to a customer who asks.
Know what you are not selling
You are not installing flagpoles. A permanent residential flagpole is a hole, a bag of concrete and in many places a permit, and the people who do that work carry insurance for it. Your holder is pushed into a lawn by foot and pulled out three days later.
You are not maintaining commercial flags either. The twenty-foot pole outside a car dealership, lit at night and flown every day, is a different trade with ladders and halyards in it.
And you are not a fundraiser. Scout troops, Rotary clubs and school bands run this exact program in many towns, usually at $40 to $60, and that is what you will be compared to at the door. You are the paid version of it: you turn up, you store the flags, you replace the torn ones, and you are still there in year three.
What you are taking on is responsibility for how a flag is treated while it is in your customer's yard, which is the subject of step 9b. The Flag Code, which you will keep hearing about, is the federal rules on how the flag is displayed, 4 U.S.C. chapter 1; step 1b links the page.
Tip: If a club already runs a flag program on your street, do not fight it. Take the next neighborhood over. Route density is worth more than any one customer.
Pick the one street that makes this work
Route density is the whole business. What you are paid for is flags; what costs you your morning is the driving between them.
Choose a single neighborhood and count its houses
You want 50 to 100 homes in a cluster tight enough to place every flag in one morning and pull every flag in one morning. The trade's own written advice, from a guide that has been running these programs for decades, is to confine your sales to a geographic area that is doable. A Scout troop in Monument, Colorado states its service area as about two miles from one fixed intersection, and will consider homes beyond it only if it can easily fit them in.
Sit down with a satellite map before you drive anywhere. Look for a subdivision with one or two entrances and a loop or a grid inside it, where front lawns meet the curb and driveways are short. Count the houses on the loop. If the loop has 80 houses and you sell a third of them, that is 26 flags on one loop, which is a morning's work rather than a day's.
What kills the arithmetic: half-acre lots, long gravel drives, cul-de-sacs hanging off a rural road, and anywhere the front of the house is 200 feet from the curb. Two flags a mile apart is not a route, it is an errand.
HOA subdivisions and neighborhoods near a military base are the two that convert best, for the same reason: the houses are close together and the people in them already fly flags.
Does this street work?
- 50 to 100 houses inside one loop or grid
- Front lawn between the house and the curb, with soil a spike will go into
- Driveways short enough to walk a flag up in under a minute
- One or two entrances, so you never cross a main road mid-route
- No existing club or company already flagging it
- You can drive the whole loop in under fifteen minutes
Walk it on a Saturday morning before you sell anything
A map does not show you sprinkler heads, gravel verges, or the four houses that already have a permanent flagpole and will never buy. Walk the loop once, slowly, with a notebook.
Mark on your map: houses already flying a flag, because they are your easiest sale and your best positions on the street. Houses with no grass between the sidewalk and the house, because there is nowhere to stand a flag. Corner lots, which are worth more to you than they are to the owner, because a corner flag is seen from two streets. And the width of the strip between the sidewalk and the curb, which in most towns belongs to the city and not to the homeowner, so your flag goes on the house side of the sidewalk.
While you are there, time yourself. Park, carry one pole from the back of the car to a spot by a driveway, walk back, and drive to the next house. Write the time down; it is your own number. The only published figure is a start-up paper's: two to three hours per holiday for a volunteer who puts flags in the ground and picks them up again. It does not say how many flags that is.
Careful: The strip between the sidewalk and the curb is usually city right-of-way, not the homeowner's land, and it is where shallow utility lines run. Put every flag on the house side of the sidewalk.
Settle the rules before you promise anybody anything
You are standing something in someone else's lawn, close to a curb, in a neighborhood with a rulebook, and knocking on a hundred doors to sell it. All three of those have an owner, and all three are cheap to ask and expensive to guess.
Ask every subscriber the two questions that save you a repair bill
Nothing here is dug, but a holder still goes a foot into the ground, and a sprinkler line is shallower than that. A Scout troop in Colorado puts both of these in writing to its subscribers: make sure you are in compliance with any HOA or local government rules, and be aware of any sprinkler or utility line locations so we can avoid breakage. Copy that. Ask it on the signup form, in writing, and ask it again out loud when you are standing on the lawn.
Sprinkler lines are private, so nobody marks them for you. The homeowner is the only person who knows where they are, and the answer you want is not yes or no: it is them pointing at the ground. If they do not know, keep well clear of any head you can see, and say plainly that you cannot be certain.
The other thing a spike finds is an invisible dog fence, which is a wire a few inches down and often runs the whole front boundary. Ask about that too.
If you break something anyway, you fix it that week and you pay for it. A split line in a front lawn is a small repair and a large reputation, on a street where you are about to ask the neighbors to buy something.
The two questions, in the words to use on the doorstep
Two quick things before I set this. First, do you know where your sprinkler lines run across the front, or whether there is a dog fence wire out here? If you can point at roughly where they are, I will keep well off them. Second, does your HOA have anything in writing about yard displays? I have never had one say no to a flag, but I would rather read it than find out on the Fourth of July.
Ask this standing on the lawn, not at the door. People remember where their sprinklers are when they are looking at the grass.
Careful: Sprinkler lines, invisible dog fences and landscape lighting are private, unmarked and shallow. The homeowner is your only locate for those, so get the answer before the spike goes in.
Know the one federal law that is on your side
The Freedom to Display the American Flag Act of 2005 says a condominium, cooperative or residential real estate management association may not adopt or enforce any policy, or enter into any agreement, that would restrict or prevent a member from displaying the flag of the United States on residential property the member owns or has exclusive use of.
In practice that means an HOA cannot ban your customer's flag. What it can still do is set reasonable rules about time, place and manner, and the Act's section 4 says it does not permit anything that conflicts with the Flag Code or with a reasonable time, place or manner rule the association needs to protect a substantial interest. So the conversation with a board is never whether flags are allowed. It is where the flag stands, how long it stays up, and whether it is lit after dark.
The Act is a sentence that ends a conversation, not a threat to make. In a community with a board, the better move is twenty minutes at a meeting before you sell a single house. The fact that nothing is dug and nothing stays behind is the part a board cares about, so lead with it. A board that knows you are coming is a board that sends your flyer out on its own mailing list.
The email to an HOA board or property manager
Hello [name], I am starting a holiday flag service in [neighborhood] this season. Subscribers pay once a year and I place a 3x5 American flag in their front lawn the morning before each patriotic holiday and remove it the morning after. Nothing is dug and nothing is left behind. The flag stands in a spike holder that is pushed into the lawn and pulled back out with the flag, so between holidays there is no hardware in the yard at all. I ask every homeowner to point out their sprinkler lines before anything goes in. Before I speak to any resident, could you send me anything the association has in writing about yard displays, and tell me whether you would like to see the flag set up in person? I am happy to come to a meeting. [name], [phone]
Send this before you knock on doors in any HOA community. You are asking for their written rules, not for permission to exist.
Ask whether your town wants a permit to knock on doors
Many cities require a permit before anyone sells door to door. Some ask for ID and a background check, some limit the hours you can knock, and many honor a No Soliciting sign. The rule is the town's, so it differs street by street, and you will be knocking on a hundred doors.
Call or visit the city clerk's office, or the police non-emergency line, and say the words in the box below. Ask what it costs and how long it takes, and whether it applies to a resident selling a subscription in their own neighborhood. Get the answer before April, because an application can take weeks. If a door has a No Soliciting sign, skip it and use the flyer.
What to say to the city clerk
Hello, I am planning to sell an annual subscription door to door in [neighborhood]. I would place a small flag on a pole in customers' front lawns on patriotic holidays. Do I need a solicitor's or peddler's permit, and are there rules about hours or No Soliciting signs? What does the permit cost and how long does it take?
Write down the name of whoever you spoke to and the date. If a permit is needed, carry it when you knock.
Write the offer and put a price on it
Everything you say at a door, print on a flyer or put on your signup page comes out of one page you write first. Write it before you own a single flag.
Set your price against what nine operators actually charge
These are annual prices from nine services that run routes, eight of them read from the service's own page this week and one, Flying Old Glory, from a news story. They are other people's prices in other states. The spread is wide, and it does not follow the number of holidays: four holidays is $50 at one service and $100 at another, and six holidays runs from $40 to $94.97.
For a first street, six holidays at $65 is a defensible place to stand. It is the middle of the nine prices below, it is comfortably above the youth-run services at $40 to $45, and it gives you a figure you can defend in one sentence: six holidays, flag supplied, stored and replaced, nothing for you to do.
Do not price at $40 to compete with a Scout troop. Your materials cost the same as theirs and your time is not donated. If the street has a club program on it, the answer is a different street, not a lower number.
One operator gives fifteen percent of net proceeds to veteran and first-responder causes and charges $100. If you intend to do something like that, decide the number now and say it on the flyer, because it is the one thing that lets you sit at the top of the range.
- Flower Mound Flags, six holidays
- $40/year
- Youth-run. The floor of the market.
- Flying Old Glory, five holidays
- $45/year
- Six boys in Elkhorn, Nebraska, with rebar and PVC.
- Freedom Flags USA, four holidays
- $50/year
- A one-person operation.
- Flags Over The Divide, five holidays (a Scout troop)
- $60/year
- Includes a solar light for night display.
- Flags United, six holidays
- $65/year
- Auto-renewing, flags set a preset distance from the curb.
- American Flag Association, six holidays
- $90/year
- Greater Omaha.
- Raise The Flag USA, six holidays
- $94.97/year
- Family-owned, gives to a military charity annually.
- Flags for Vets, five holidays
- $100/year
- Veteran-owned; donates 15% of net proceeds.
- Flags for Freedom, four holidays
- $100/year per flag
- Coleman, Texas.
Write the terms, because a subscription without them costs you money
Six sentences decide whether year two is profit or argument. Write them once and put them on the signup page and the receipt.
Paid in full, up front. The money buys the flag, the pole and the holder for that specific customer, which is exactly why there is no partial refund. One service says it in a line: all sales are final, as we begin purchasing materials for each customer's flag as soon as their subscription is confirmed.
Auto-renewal on the same date each year, cancellable any time before it.
What happens if they move. Inside your route, you move the flag. Outside it, they can give the rest of the year to a neighbor or a relative on the route, which is the only kind of refund that makes your route denser instead of thinner.
Damage and disappearance. If a flag is damaged, soiled or goes missing, they tell you and you replace it. If it is on the ground undamaged, they can stand it back up.
Weather. The Flag Code says a flag should not be displayed in inclement weather unless it is an all-weather flag. Say that you leave the flag out through ordinary weather, and that you would rather they pull it and tell you if a storm is coming. The Code does not say which fabrics count as all-weather; nylon is what the flag list in step 7a uses.
Overnight. Your flags are out two or three nights, and the Code asks for a flag flown after dark to be lit. Decide in step 9b how you handle it, and put your answer on the terms and the flyer.
One clause worth stealing. The Scout troop in Colorado reserves the right to cancel service if a subscriber flies the flag upside down as a political signal. It is their flag on their pole; it is your name on the street.
Your terms, ready to put on the signup page
[Your business name] - Annual Flag Subscription Terms 1. For $[65] a year I place a 3x5 American flag in your front lawn the morning before each of these holidays and remove it the morning after: Memorial Day, Flag Day, Independence Day, Labor Day, Patriot Day and Veterans Day. 2. The flag, the pole and the ground holder are mine. I supply them, store them between holidays and replace worn flags at no extra cost. 3. Nothing is dug and nothing is left in your lawn between holidays. 4. Payment is for the full year and is taken at signup. Materials for your flag are bought when you subscribe, so there are no partial refunds. 5. Your subscription renews automatically on the same date each year. Cancel any time before your renewal date. 6. If you move inside [neighborhood] I will move your flag. If you move away, you can pass the rest of the year to a neighbor. 7. If your flag is damaged or goes missing, tell me and I will replace it. If it falls and is undamaged, stand it back up. 8. Overnight: [your answer from step 9b: lit with a solar light / collected at dusk / left out unlit through the holiday]. [name] - [phone] - [email]
Keep it to one side of paper and put the same words on the signup page. This is what somebody reads standing up.
Add the two upsells that make your route tighter instead of wider
A second flag at the same house costs you one more flag and one more holder and no driving at all, so it should cost the customer less than two subscriptions. Corner lots and wide frontages take two flags happily.
A gifted subscription is the better one. Someone buys a year for their parents, their son, or the neighbor two doors down. Put one line on the form: a gift subscription can be placed at any address inside [neighborhood]. That restriction is not meanness, it is the whole business model: a gift three streets outside your loop is a detour on twelve mornings a year.
What not to sell yet: special-event placements for retirements, birthdays and graduations. Services do offer them (the Colorado Scout troop lists military retirements, birthdays and graduations, with no price on its page), but they land on random dates and the first season is about proving you can hit twelve known ones.
Tip: Write the gift option as a line on the form, not as a separate product. It converts best in November, when somebody is looking for a present for a father who has everything.
Build the page people sign up and pay on
Cash collected at a door in May has to bill itself again next May on its own, and you have to know whose lawn gets a flag on which morning. One system does both, and you build it before you knock on anything.
Set up GoHighLevel with Stripe behind it
You need three things from one place: a page that takes the money, a list that remembers every address, and something that sends the texts. GoHighLevel is a small-business platform that does all three, and it takes payments by connecting your Stripe account, so the card side is Stripe and the customer side is GoHighLevel.
Open the Stripe account first, because it is what gets approved or does not. It wants your legal name, your address, your bank details and what you are selling. Say what you actually do, an annual flag placement subscription, and expect it to take a day. Stripe has no monthly fee and takes its cut of each payment; the figure is on its own pricing page, and it comes off the $65 you are charging, so read it before you set your price.
Then in GoHighLevel, connect Stripe under payments, and build the subscription as a recurring product: one year, charged today, renewing on the same date next year. That one product is what every subscriber buys, so the renewal is set up once rather than fifty times.
Build and buy from yourself before you sell to anybody. Use your own address and your own card, let it charge you, then look at what landed in your inbox and in your contact list. That receipt is the only thing most of your customers will ever see of your business, so name the product the way they will recognise it twelve months later: Flag subscription, [neighborhood] is good. Your own business name alone is how you get a chargeback from somebody who has forgotten who you are.
Build the landing page that takes the address and the money together
One page, one screen's worth. The flag, the price, the list of holidays, the terms from step 4b, and a form that ends in a card. In GoHighLevel this is a funnel with an order form on it, with your recurring product attached.
The form is doing two jobs at once, and the second one is the one people forget. It is collecting the money, and it is collecting the route. Every field below that is not a payment field is a thing you will need standing on a lawn at six in the morning, so make them part of the form rather than something you chase later.
Service address goes in its own field, separate from the billing address, because gift subscriptions and rental properties both break a form that assumes they are the same. In GoHighLevel these are custom fields on the contact, and that is what makes the list sortable into a route later.
Then put the page on your phone. At a door you hold out the phone with the form open, they type their own address and tap to pay, and it is done before you have walked back to the car. A promise to sign up later is a no that has been made polite.
The fields on the signup page, in order
Name Service address - where the flag goes Billing address, if different Mobile - I text you the morning your flag goes out Email Number of flags: [1] [2] Is this a gift? If so, who for: Do you know where your sprinkler lines or dog fence wire run across the front lawn? [yes - will show you] [no] [none] Does your HOA have anything in writing about yard displays? [no HOA] [no] [yes] Where would you like the flag? [end of driveway] [center of front lawn] [other] I have read the terms and I am paying for the full year today. [Pay $65 for the year]
Everything above the payment button that is not a payment field is a custom field on the contact. That is what turns a customer list into a route list.
Before you knock on the first door
- Stripe approved, connected to GoHighLevel, and it has charged your own card once
- The recurring product set to charge yearly on the signup date
- The signup page open and working on your phone, on mobile data and not your home wifi
- Service address, mobile and the sprinkler answer saving onto the contact
- One assembled flag on its pole, to carry
- A phone number that is not changing, on everything
Set up the two texts that do the rest of the year for you
Two automations, built once, and they are most of what the customer ever feels. In GoHighLevel these are workflows.
The week before each holiday. A text that says the flag is coming: the date it goes out, the date it comes in, and one line asking them to tell you if anything has changed. That text is what stops the call on the morning, and it is also when people remember to ask for a second flag. Build it once and schedule it six times against the dates in step 1b.
Six weeks before the renewal charge. A text and an email that say what is about to happen, what the price is, and that nothing needs doing. A renewal nobody was warned about is a chargeback and a lost customer; a renewal that was announced six weeks out is a renewal.
One thing that will catch you: sending business texts from a US number means registering the number first, under the rules the carriers call A2P 10DLC. It is a form inside GoHighLevel about your business, and it takes days to come back, not minutes. Do it the week you open the account, not the week before Memorial Day.
The text the week before a holiday
Hi [name], [your business] here. Your flag goes out [Sunday morning] for [Memorial Day] and I will pick it up on [Tuesday]. Nothing for you to do. If anything has changed out front - new sprinklers, landscaping, a car parked where the flag goes - just reply and let me know.
Schedule one of these per holiday against the dates in step 1b. Keep it under two lines on a phone screen.
The renewal warning, six weeks out
Hi [name], your flag subscription for [neighborhood] renews on [date] at $[65] for the year, on the card you have on file. Nothing for you to do and your flag goes out as usual for [first holiday]. If you would rather not continue, reply STOP RENEWAL before [date] and I will cancel it, no hard feelings. One ask: if a neighbor on [street] wants one, send them [link]. A fuller street is what keeps the price where it is.
Giving people an easy out six weeks ahead costs you the few who were going to cancel anyway and saves you every chargeback.
Sell the first fifty doors
The street has to say yes before you own a single flag. Every dollar of the first season's kit comes out of subscriptions already paid.
Go out four to six weeks before Memorial Day with one flag in your hand
Assemble one flag on one pole and carry it. This is the one thing you buy before you sell: one flag, one pole, one holder and a handful of zip ties, from the lists in step 7. Not a photograph of a flag, not a flyer with a flag on it: the actual object, held upright, so that from thirty feet away the person opening the door already knows what this is about. It is the entire reason this sells at a door and does not sell online.
Go Saturday morning between nine and noon, or weekday evenings between five and seven. Work one side of the street at a time and keep the flag visible. Expect each door to be quick: people either want this immediately or they do not want it at all, and the ones who do will tell you about their father in the service before you have finished the price.
The close that works is the street, not the flag. You are not selling them a flag in their own yard; you are selling them the picture of forty houses on their street with flags at the end of every driveway on the Fourth of July, and their house being one of them.
Take the payment there, on your phone, on the page you built in step 5b.
The door script, word for word
Hi, I am [name], I live over on [street]. I am starting a flag service for [neighborhood] this year. It works like this. For $[65] for the whole year, I put this flag in your front lawn the morning before each patriotic holiday - Memorial Day, Flag Day, the Fourth, Labor Day, 9/11 and Veterans Day - and I come back the morning after and take it down. The flag is mine, I store it, and I replace it when it gets worn. You do not do anything. Nothing gets dug. It stands in a spike that pushes into the grass and comes out with the flag, so between holidays there is nothing in your yard at all. [If interested:] Can I take the first year now? It is thirty seconds on my phone. - [If not:] No problem at all. I am going to be out here the morning before Memorial Day - take a look at the street then and I will come back round after.
Say the holidays out loud as a list. The list is what makes $65 sound small.
Leave a flyer on every door that did not answer
Half the street is out when you knock. The flyer is how you sell them, and the operator in Texas who grew from 40 customers to around 150 did it on flyers and on the flags themselves.
One side of paper. A photograph at the top of a street with flags at the end of every driveway, which you will take yourself after your first holiday and which is worth more than any design. The price and the list of holidays. One line that nothing is dug and nothing is left behind, because that is the objection you are not there to answer in person. A QR code to the signup page, so the whole thing happens without you. And a deadline, because without one nobody acts: orders close ten days before Memorial Day.
And a name with a face. This sells on being the person two streets over, not a company. Put the street you live on it.
The flyer
FLAGS ON [NEIGHBORHOOD], ALL YEAR [photo of the street with flags] $[65] for the year. I place a 3x5 American flag in your front lawn the morning before each patriotic holiday, and take it down the morning after. Memorial Day - Flag Day - Independence Day - Labor Day - Patriot Day - Veterans Day The flag, the pole and the holder are mine. I store them between holidays and replace worn flags. Nothing is dug and nothing is left in your lawn between holidays. [QR code to the signup page] Sign up by [date - ten days before Memorial Day] to be on the route for the first holiday. [Name], [street] - [phone]
Before your first holiday you have no street photograph. Use one flag in your own front lawn, close up, and swap it for the street after Memorial Day.
Post it once in the neighborhood group, then stop posting
A free business page on Nextdoor, and one post in the neighborhood group, is the whole of your online marketing in year one. Write it as a neighbor, not as a business, and never post it twice: the thing that sells this is forty flags on the street, and that happens in May.
What the post is really for is the people who saw you knocking and did not answer the door. It gives them a way to say yes at nine in the evening.
The neighborhood post
Hi neighbors - I am [name] on [street]. I am starting a flag service for [neighborhood] this year. $[65] for the year and I place an American flag in your front lawn the morning before each patriotic holiday and take it down the morning after - Memorial Day, Flag Day, the Fourth, Labor Day, 9/11 and Veterans Day. Flag, pole and holder are all mine, I store them and replace worn flags. Nothing for you to do. Nothing gets dug and nothing stays in your yard between holidays - it stands in a spike that comes out with the flag. I have been knocking on doors this week - if I missed you, here is the signup: [link]. Signups close [date] for Memorial Day.
Post it once, in the week you are knocking. Then let the street do the advertising.
Go back to the no-answers the morning after your first holiday
This is the strongest close in the business and it is free. On the morning after Memorial Day your street has flags on it. Every person who said no, or who was not home, has now spent three days looking at the one gap in the row.
Walk the same route with the clipboard. You are not pitching this time, you are pointing. The conversation is four words long: did you see the street?
This is also why the first season is priced on getting bodies on the route rather than on getting the price right. Thirty subscriptions in a tight loop in year one becomes sixty in year two, at the same price, on the same twelve mornings.
Tip: Take your street photograph on the holiday morning itself, from the end of the road, low, with the flags lining up down one side. That one picture is next year's flyer, your Nextdoor post and your signup page.
Buy the kit, once the money is in
Subscriptions are paid up front, so the flags are bought with your customers' money. Order after you have sold, not before.
Buy the flags in one bulk box
Flags are the only thing you buy per customer every few years, and buying them one at a time is how this business stops making sense. Bulk wholesale 3x5 printed nylon flags run $1.83 each in a 108-count box, which is $198 for enough inventory for a hundred-house route with spares.
Buy nylon. The Flag Code's bad-weather exception is for an all-weather flag and does not say which fabric; nylon is the one this guide's price is for, and it flies in light wind, which matters because a flag hanging limp on a pole looks like nothing from a car.
There is one decision to make that is not about money. If your flyer and your doorstep script lean on patriotism, somebody will eventually turn the flag over and look at the label, and imported is a conversation you do not want to have. Made-in-USA flags cost meaningfully more per flag. Decide which you are before you print the flyer, and if you pay for made in USA, say so on it, because it is worth more at the door than it costs you.
The flag is the only line in this kit with a sourced price. Price the poles, the holders and the zip ties at the store when you buy your sample, and add them up before you order a hundred.
What to get
3x5 ft American flags, nylon, bulk pack
Nylon, 3x5 ft, with brass grommets. Printed nylon is the cheap end; sewn stripes last longer. Avoid polyester bunting weight, it hangs dead in light wind.
One per subscriber, placed on every holiday and replaced when it frays. The single biggest line in your first order.
Made-in-USA 3x5 nylon flags
Country of origin United States, nylon, sewn stripes, 3x5 ft
The version that survives somebody reading the label on a doorstep, if your pitch is built on patriotism.
Buy PVC pole and a ground holder, and build one before you buy a hundred
The pole is a length of PVC pipe. It is light enough to carry ten at a time, it costs a fraction of a metal pole, it will not rust in a lawn sprinkler, and the flag attaches to it with zip ties through the grommets rather than screws. One 10 foot length is one pole; cut it down to seven or eight feet if your street is windy, because a long PVC pole with a 3x5 flag on it bends in a gust.
The holder is the spike. It is the same part that holds a feather flag outside a car dealership: a steel spike with a socket on top and a thumbscrew or two. You stand on the crossbar, it goes into the lawn, you drop the pole into the socket and nip the screw up. At the end of the holiday both come out and the lawn closes over.
The one measurement that matters is the fit. The socket's inside diameter has to take your pipe's outside diameter, and PVC sizes are nominal, which means a 1 inch pipe does not measure 1 inch. Buy one pipe and one holder first, put them together on a table, and only then order a hundred. If the pipe is loose in the socket, a wrap of tape on the pipe takes up the slack; if it does not go in at all, you have bought the wrong one of the two.
Two other routes exist and are worth knowing. The six boys in Elkhorn, at $45 a subscription, use a stake of rebar driven in with a PVC pipe over it, which is the cheapest version of the same idea. The Colorado Scout troop, at $60, uses a seven-foot pole on a five-prong base that presses into the turf, which stands lower and can be pulled out by hand.
What to get
PVC pipe, 10 ft lengths, schedule 40
Schedule 40, 1 inch or 3/4 inch, sized to drop into your holder's socket. Buy one and test it before you buy a hundred.
The pole. One length is one customer's pole, and it is light enough to carry an armful.
Ground spike flag holder
Steel spike with a socket and a thumbscrew, the kind sold for feather flags. The socket's inside diameter must take your PVC. A step bar to put your foot on is worth looking for.
The holder. Stands on the lawn under its own spike, takes the pole, and comes out with it.
UV-rated cable ties, 8 inch
Black and UV-rated, 8 inch or longer. The clear and white ones go brittle in sun within a season.
Attaches the flag's grommets to the pole. Two per flag, thirty seconds, and no drilling or screwing.
Buy the three tools, and the box it all lives in
There is no drill on this list and no hole to make. What you need is a way to cut pipe, a way to persuade a spike into hard ground, and somewhere to keep a hundred flags between May and November.
A ratcheting PVC cutter takes a 10 foot length down to your pole length in one squeeze, with no saw, no dust and no burr to catch the flag. A rubber mallet is for the day the ground is baked: you stand on the spike, it stops, and you tap it rather than jumping on it. And a lidded tote in a garage corner is where the folded flags and poles sit for the eleven months a year they are not out.
One more thing in the car, which is not a tool: a tape measure. Step 8 is about every flag standing the same distance back from the curb, and the tape is what makes a row of flags look like a service rather than a coincidence.
What to get
Ratcheting PVC cutter
Rated for the diameter of your pipe
Cuts a 10 ft length to pole length in one squeeze, cleanly, with no saw.
Rubber mallet
Around 16 oz to 24 oz, rubber or dead-blow
For hard ground, where standing on the spike is not enough. A steel hammer splits the top of a spike; rubber does not.
Large storage tote with lid
At least 50 gallon, lidded, and long enough to take your poles if you are not cutting them down
Holds the folded flags, the poles and the holders between holidays, in a garage corner.
Build the kits on one table, in one evening
Do the assembly once, as a batch, not at the curb. Cut every pole to the same length, lay the flags out, and zip-tie each flag to its pole through both grommets: one tie at the top grommet, one at the bottom, pulled tight enough that the flag cannot ride up the pole, and the tails snipped off. Count them into the tote in tens so a glance tells you your inventory.
What each customer costs you, built: the flag is $1.83 in the bulk box. Add what you paid for the pipe, the holder and two cable ties, and write the total down. That is the number the whole business turns on, because the pole and the holder come home with you and get used again every holiday for years. In later years the only cost is a replacement flag when one frays.
One customer's kit
- One 3x5 nylon flag, zip-tied to its pole at both grommets
- One PVC pole, cut to your chosen length
- One ground spike holder, tested against that pole
- Two spare cable ties in the bag
- A contact in GoHighLevel: address, mobile, sprinkler answer, where the flag goes
Agree every spot before the first holiday
The first visit to a house is a different job from every visit after it. Get the spot agreed and written down once, and every holiday after this is a drive-by.
Learn how the holder actually goes in, on your own lawn first
Practise on your own grass before you do it in front of a customer. Stand the spike where you want it, put your foot on the step bar, and lean your weight on it until the plate meets the grass. In soft spring ground it goes in with one push. In baked August ground it stops halfway, and that is what the rubber mallet is for: tap the top, do not jump on it.
Then drop the pole in, nip up the thumbscrew, and step back and look at it from the street. A flag that leans is worse than no flag, because it reads as somebody who does not care. If the spike went in crooked, pull it, move a hand's width, and do it again; the hole closes over in a day.
The things that will stop a spike: tree roots near the sidewalk, buried edging around a flower bed, and frozen ground in November. All three are reasons to agree a spot in May that works in November, rather than choosing one in a hurry on a dark morning.
Pulling it out is the part nobody practises. Rock it once each way and lift; do not bend the pole to lever the spike, because that is how a PVC pole snaps.
Tip: Carry one spare holder and two spare poles in the car on every route. A spike that bends in rocky ground is a two-minute swap and an hour's problem if you have no spare.
Walk the lawn with the owner, and write the spot down
Knock on the first visit, every time. Two minutes of someone watching you choose the spot is what stops a complaint in July.
Agree the spot, and then agree it with the street. One service sets every flag a preset distance from the curb to match the other flags in the community, and that is the detail that makes a row of flags look like a service instead of a coincidence. Pick a distance you can measure with a tape, write it on the contact, and hold to it everywhere the lawn allows.
Then photograph it. Stand the flag up, take one picture with the house behind it, and save it to the contact in GoHighLevel. Next year, or the year somebody else walks this route, that photograph answers the only question they will have at six in the morning: where does this one go?
Tip: Take the photograph in portrait, with the house number in frame if you can. A picture with the number in it is worth more than any note you will write.
Run your first holiday
The whole year is about a dozen mornings. Everything so far has been to make this one boring.
Load the car in route order and place them at dawn
Pull the route out of GoHighLevel as a list of addresses in driving order, with each one's spot and photograph on it. Load the car in reverse, so the next flag is always the one on top. That is the whole trick: you never dig through the car.
Start at dawn the morning before the holiday. The Nebraska boys set out at dawn too. An empty street means you can stop anywhere, and a customer who wakes up to the flag already in the lawn sees what they paid for.
The only published figure for how long this takes is a start-up paper's two to three hours per holiday, for a volunteer putting flags in and picking them up, with no flag count given. Time your own first run and write it down, because that number is what tells you whether you can take on another thirty houses.
At each house: spike in with your foot, pole in, thumbscrew up, shake the flag so it hangs free instead of wrapping the pole, and look back at it from the street before you drive off.
In the car before you leave
- The route list in driving order, with each spot and photo
- Flags loaded in reverse route order
- One spare holder, two spare poles, a handful of cable ties
- The rubber mallet
- A tape measure
- Your phone, to check each house off as it is done
Decide the overnight question before the first flag goes out
Your flags go in the morning before a holiday and come out the morning after, so they are out for two or three nights. The Flag Code says the flag should be displayed only from sunrise to sunset on stationary flagstaffs in the open, and that it may be displayed twenty-four hours a day if properly illuminated during the hours of darkness. It also says a flag should not be displayed in inclement weather, except when an all-weather flag is displayed.
There are three honest answers and you have to pick one before you sell, because it goes on your flyer either way.
Include a solar light. What the Colorado Scout troop does at $60 a year: solar lighting included for proper night display. It costs you one more item per customer, once; its price is not sourced here, and it has to clip to a PVC pole of your diameter, so buy one and try it before you decide.
Dawn to dusk. What the Nebraska boys do at $45: out at dawn, collected at dusk, which means two passes a day instead of one. Correct by the book and double the driving.
Out for the holiday, and say so plainly. What Flags United's page describes: set the day before, removed a day or two after, and no mention of lighting. The flag flies through the holiday, in ordinary weather, unlit. If you choose this, do not pretend the Flag Code does not say what it says; a subscriber who asks deserves a straight answer.
What to get
Solar flag pole light
Clamps to a pole of your PVC's outside diameter, solar, automatic on at dusk. Try one on your own pole before buying a hundred.
Only for the solar-light answer: lights the flag after dark so it can stay out overnight.
Pull them the morning after, and inspect every one as it comes out
Run the route again the morning after the holiday. Loosen the thumbscrew, lift the pole, rock the spike once each way and pull it, and look at each flag as you fold it. A frayed trailing edge is the first thing to go, and a torn flag flown on the next holiday undoes everything the service is for.
Fold them the same way every time and stand them in the tote. Mark a flag you have retired straight away rather than deciding in September: a cross in marker on the grommet edge and into a separate bag.
Then count. Flags out, flags back, flags retired, holders back. Holders are the expensive part of the kit and the easy thing to leave in a lawn; the count is how you find that out in your garage rather than in November.
After the route
- Every flag accounted for against the route list
- Every holder back in the car
- Retired flags marked and separated
- Replacement count written down, to order before the next holiday
- Any house where the spot did not work, noted on the contact for next time
Take the one photograph that sells next year
On the holiday morning, before anything comes down, drive to the end of your street, crouch, and take one photograph down the line of flags.
That picture is your flyer, your neighborhood post, your signup page and your answer to every person who asks what this looks like. You will use it for years. It is also the only piece of marketing in this business that cannot be faked, which is exactly why it works.
Tip: Shoot it low and down the row, not straight at one house. The flags should line up and recede, which is the picture that makes a neighbor want their house in it.
Get paid again, and take the neighbors
Year one pays for itself. Year two is the business: the poles and the holders are bought, the spots are agreed, and the renewal charges itself.
Let the renewals run, and check the list before they do
Every subscriber is a yearly subscription in Stripe behind the page you built, and the warning text in step 5c goes out six weeks ahead, so this is a morning of checking rather than selling. Go down the list for expired cards, changed addresses and anybody who has moved, and fix those before the charges run rather than after.
Look at what changes between year one and year two. The one published margin figure is a fundraising guide's, for a club program: expect to clear about half of the proceeds in year one after flags and accessories, and mostly profit after that. It is a nonprofit's figure, and no for-profit service publishes its own, so treat it as a rough shape and replace it with your own numbers from step 7d.
The reason the shape is right, whatever the exact number: the pole and the holder are bought once and come home with you every holiday. A renewal needs only a replacement flag when one has worn out. That is the whole argument for doing this at all, and it is why the renewal matters more than any new sale.
- What you keep, year one
- About half
- After flags and accessories. A fundraising guide's figure for a club program, not a for-profit's.
- What you keep, later years
- Mostly profit
- Same source. The poles and holders are already bought.
Pay for referrals in the only currency that helps: a closer house
The Texas operation that grew from 40 customers to around 150 pays its helpers per flag and a bounty for every new customer they bring in. Do the same, and aim it deliberately.
A referral is worth more to you when it is next door than when it is across the subdivision, so pay for the right ones. Offer an existing subscriber a free holiday, or a flat credit on next year's renewal, for a neighbor who signs up on the same street. Say the words on the same street out loud; people will otherwise helpfully recommend you to a cousin across town.
The referral ask rides along on the renewal warning you already built in step 5c, so it costs you nothing to send. The other referral worth having is the HOA board or the neighborhood association that sends your flyer out on its own mailing list. That is one conversation for thirty houses, and it is free.
The email that goes with the renewal
Subject: Your flag subscription for [year] Hi [name], Your flag subscription renews on [date] - $[65] for the year, on the card on file. Nothing for you to do. These are the mornings your flag will go out this year: [fill in from the calendar in step 1b]. One ask: if a neighbor on [street] signs up through [link] and mentions you, I will take [one holiday / $10] off your next renewal. The street looks better the fuller it gets, and a tighter route is what keeps the price where it is. Thank you for being on it from the start. [name] - [phone]
Fill the dates in from step 1b's calendar, which works them out for whichever year you are reading this in. The dates are the part people read.
Walk the no-answers again, every single year
The route list has two columns that never go away: subscribers, and the houses on the same street that are not. Walk the second list once a year, the morning after your biggest holiday, with the clipboard and a flag in your hand.
The street is doing the arguing by then. Your job is to be standing there with a form while they are looking at it.
The annual round
- Renewal warnings out six weeks before the first holiday
- Expired cards chased by text, not by email
- Replacement flags ordered against last year's retired count
- Holders counted and the bent ones replaced
- The non-subscriber list on the same street, walked once
Stop doing it all yourself
A dozen mornings a year is the point of this business. Keep it that way while the route grows.
Hand the route over at two dollars a flag
There is one published rate for this work: $2.00 per flag per holiday for the person who puts the flag in the ground and comes back for it. It comes from a Rotary-club start-up paper, for Scouts and other nonprofits earning money for themselves, and no for-profit service publishes what it pays. Use it as a starting number to offer, not a market price.
On a hundred-flag route at $65 a subscription, paying someone $2 a flag per holiday is a known cost per holiday against money already collected, and the route still runs when you are away. You stop being the person who has to be free on twelve specific mornings, which is the only real constraint this business has.
For comparison, the median hourly wage for landscaping and groundskeeping work is $18.82. The hours you keep are the ones selling and agreeing spots, not the ones walking.
Who does it: teenagers on the route, which is how the Texas and Nebraska services in this guide started, and in the fundraising version Scout troops and youth groups take the work as their own fundraiser. Pay per flag plus a bounty per new customer, exactly like the Texas operator, and the person walking your route starts selling it too.
- Going rate per flag, per holiday
- $2.00
- What Scouts and other nonprofit volunteers are paid in a club program, per a Rotary-club start-up paper.
- One holiday, 100 flags, placed and pulled
- $2.00 a flag
- A known cost against subscriptions already collected.
- Median landscaping and groundskeeping wage
- $18.82/hour
- What the same hour is worth doing ordinary yard work.
Hand over the route, not your phone
The reason the list lives in GoHighLevel and not in your head is this moment. Whoever walks the route gets the addresses in driving order, each with the agreed distance from the curb and the photograph you took on the first visit, and they need nothing else from you. No phone call at six in the morning asking which lawn.
Give them the list and the checkboxes, and let the texts keep going out in your name. The customer's experience does not change when the person changes, which is the thing a flag service has to get right: the flag is in the lawn when it was promised, every time, whoever put it there.
If you outgrow the generic list, software exists that is built for exactly this business and nothing else: subscribers, renewals, delivery and pickup routing, and a phone app for whoever is walking it. The start-up paper behind it puts the administrator's time at five to ten hours a month, and its author runs a program with 900 subscribers. It is a vendor's figure, and nine hundred subscribers is a long way above where you will be after one street, but it tells you the ceiling is not the admin.
Add the next neighborhood, never the next town
Growth in this business is one new loop at a time, and the test is the same one you started with: can one person place every flag on it in a morning? If the answer is no, it is two routes with two people, not one bigger route.
The trade's advice has not changed in decades: confine your sales to a geographic area that is doable. A subscriber far outside the loop pays the same $65 and costs you a detour on every one of twelve mornings. That is the one customer in this business it is correct to turn down, and turning them down politely is a skill worth practicing.
The better version of yes is to take their address, tell them the truth, and ask them how many of their neighbors would want it. A loop starts when ten houses on one street ask on the same week.
How to turn down a house outside the route
Thanks for asking - I would love to, but I am honest about this: you are [2 miles] outside the loop I can finish in one morning, and if I say yes I will end up doing it badly for you. Here is the deal I can make. If you can get me [ten] houses on [their street] who want it, that is its own route and I will start it next season. Send them this [link] or give them my number, and I will keep your address at the top of the list.
Say the number of houses out loud. A vague 'if there is enough interest' gets nothing; 'ten houses on your street' gets a neighbor knocking on doors for you.